Friday, October 28, 2011

Home Run: Tide Markets To Dads In a Big Way!

I watched this Tide commercial yesterday that was sent to me by Caryn Medved & pinged by DaddyMojo - thanks guys! Frankly, I had to watch the commercial a couple of times to make sure it was authentic and not pasted together by an at-home dad filmmaker trying to send a loud message.  Bottom line: It's the real deal.  Positively Groundbreaking, actually. A major corporation airing a commercial that portray's at-home fathers as competent and caring with a nice twist of humor.   As Medved pointed out, "Seems like just one more piece of evidence for the shifting tides (pun intended:) of gender. And, of course, it also means marketers see men at home as consumers."  We agree with that philosophy as so many at-home dads within our NYC Dads Community are the parent responsible for supermarket shopping, clothing, electronics, and big ticket items - nice to see Corporate America take notice.

One comical thing in the commercial that is worth noting is the confidence and knowledge this at-home dad has with regards to braiding his daughter's hair.  Truth be told, many at-home dads that I know truly know how to style their daughter's hair...and that is pretty cool.




Let's point out something puzzling...the title of the commercial clip "My Tide TV Commercial - Dad Mom"  Hmmm...after further review, we noticed & compared the clip above to the commercial below that Tide is featuring on TV as well - not so flattering. 


Well, is it really a Home Run for Tide?  Are they testing the waters to see which commercial fares better in focus groups or with general public?  My vote goes for the short version.

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